Ideas and Concepts: Creative Teamwork for Great Cartoons

Posted on March 26, 2016
Archive : March 2016
Category : Triz Blog

How Clive takes bad ideas and turns them into clever cartoons

Describing something simply is not easy, and at Oxford Creativity we work as a team to find the best ways of taking complex points and make them easy to understand.


Part of that is through our use of cartoons, and we searched for years for a cartoonist to work with before Karen Gadd found the wonderful Clive Goddard. Clive has worked with us since 2004, and the cartoons we have commissioned from him have a big impact in our teaching and in Karen’s book “TRIZ for Engineers: Enabling Inventive Problem Solving”.


The process of how we commission and develop cartoons is a nice illustration of one of the cornerstones of TRIZ logic: the difference between ideas and concepts.


A concept is a general way of doing something. An idea is a specific way of putting that concept into practice. One of Clive’s cartoons illustrates this point brilliantly: someone has invented a wheel (the concept) and his friends can see different ways of putting that into practice (the ideas).

Read the full blog article on my LinkedIn page,


View all of the TRIZ Cartoons done by Clive on our Cartoon Gallery.

Clive Goddard cartoon gallery on TRIZ

Lilly Haines-Gadd

Lilly is the author of 'TRIZ for Dummies', an easy-to-read introduction to TRIZ and part of Wiley’s successful 'For Dummies' series.
Lilly Haines-Gadd

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