Case Studies

Learn from our customers' real-life success stories




About our case studies

We  are known for the high quality of our training, innovation and consultancy services provided in-house to customers. We have successfully embedded TRIZ capability in many major global companies from a wide range of industries including food, aerospace, oil and gas, automotive, pharmaceutical, and nuclear. Among our clients are Rolls-Royce, Sanofi, MBDA, SBM, Saint Gobain and BAE Systems.

Confidentially is very important to many of our customers and we always respect that. We are very grateful to our customers who are happy to share their TRIZ success stories below. We have shorter bite sized case studies if you are low on time and more in-depth full length case studies

Bite Sized Case Studies 

Ceres Power: From Despair to Delight with TRIZ

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Karen Gadd tells us about one of her favourite problem solving experiences. Ceres Power were stuck on a problem so urgent that work started over the Easter Holiday, but quickly found the solutions they needed with TRIZ. 

My Year with TRIZ: I no longer remember how I used to problem solve

oxlogo-rect-borderDr. Heather Kitts, Head of Business Application and Data Architecture for IT Services at the University of Oxford tells us how she successfully introduced TRIZ to give her team as she 'a common language and a shared set of tools to go to when faced with tricky problems'.

Case Studies 

Oxford TRIZ: Logical routes to tackle Software Problems

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Oxford Creativity are often asked if TRIZ can be used for software problems - the answer is yes! Find out how we use Oxford TRIZ to solve software problems with the general examples of quadratic equations and a mousetrap to maintain confidentiality. 

Innovation with TRIZ: How to Design an Ideal Desk

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Learn how brothers Diogo and Bernardo Pestana Campos used Oxford TRIZ principles to design the ideal adjustable portable desk, enabling comfortable working posture anywhere and how TRIZ helps you get everything you want. 

Bradford University: Using TRIZ to attract more Engineering Students


How the Bradford University Engineering Department used TRIZ Problem Solving techniques to attract Talented Local Students and why Engineers need TRIZ.

BAE Systems: Submarine Design in a Changing World

logo_baesystems_borderless Oxford Creativity has worked with BAE teams on many submarine problems. In this case study two TRIZ Champions from BAE explain how TRIZ helped them best frame challenges and plan the way forward.

BAE Systems: using TRIZ Problem Solving to solve a Military Aircraft Regulation Problem


Find out how BAE Systems used Oxford TRIZ Problem Solving Sessions to better understand and implement BAE's new role providing maintenance through the life of military aircraft.

Mars: How they solved a complex and important package opening problem


Learn how Mars used Oxford TRIZ, Function Mapping and TRIZ Trimming prompts to cleverly improve the opening of their bitesized packaging, saving money and becoming more sustainable. 

Sanofi: How they increased sales from $1.5 billion to $6 billion in 6 years

Screenshot 2019-06-19 at 11.53.08Find out how Oxford Creativity and TRIZ helped Sanofi implement Sustainable Innovation and achieve extraordinary revenue growth.

Industrial Fire Alarms: How they improved their product and cut costs by 50%

firealarmFind out how Oxford Creativity and TRIZ helped this company implement Sustainable Innovation, improving their existing product whilst cutting manufacturing costs by 50%

Highways England & A-one+: using TRIZ to complement their LEAN successes and speed up problem-solving 

he-logo-200pxLearn how Highways England and A-one+ used Oxford TRIZ to complement their LEAN successes, by solving three complex problems in just three-days. 

20 Years of TRIZ in BAE Systems: learn how to embed TRIZ in a global company


BAE Systems have been using TRIZ for over 20 years. This Case Study examines the challenges of embedding TRIZ in a global company and how to overcome them.

Buckinghamshire County Council: how they used TRIZ to both significantly cut costs and increase revenue


When Buckinghamshire County Council faced budget cuts they planned on axing the Legal and Democratic Services and outsourcing their work, until the LDS called in Oxford Creativity. Find out how using Oxford TRIZ the department were able to not just save money and their jobs, but make a profit.


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