Review of all TRIZ tools and TRIZ process for problem solving. A brief summary and explanation on how to use traditional creativity tools to stimulate idea generation, followed by the more powerful TRIZ approaches to maximising concept generation and innovative solutions to any problem.

'TRIZ For Dummies' shows you how to use this powerful toolkit to discover all the ways of solving a problem, uncover new concepts and identify previously unseen routes for new product development.

Keith Rigby, BAE Systems, shares his story on 'Heads Up', the company's MAI Magazine, on how using TRIZ literally saved his life!

By Lilly Haines-Gadd.  "...I was chatting to someone at a conference yesterday and explaining about TRIZ and he said "ah, is that anything like [Insert name of Branded Creativity Toolkit]? ...”

By Lilly Haines-Gadd.  '... we are a bit like Nanny McPhee: when we first start, they don’t want our help (even people keen to apply new thinking can default to their tried and tested methods when under pressure) but they need it.....'