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    Mars: Improving the opening of the Bitesize Pouch 

    How the team at Mars used Oxford TRIZ problem solving principles to solve a complex and important package opening problem

     Download the case study here  

    TRIZ Toolkit

    Questions Answered 

    • How did Mars solve their packaging problem?
    • How to use the TRIZ Trimming prompts 
    • How Mars used Oxford TRIZ to solve a complex innovation challenge 

    What can you learn from this case study?

    • How to use function mapping to better understand a problem and find the best solution
    • How the team at Mars used Oxford TRIZ to ensure the opening tear on their the bitesize pouch packaging was straight to enable easy and aesthetically pleasing opening 
    • How the innovative solution arrived at was found using the TRIZ Trimming prompt of using less material also making it cheaper and more sustainable

    How will this benefit you? 

    • Find out about the power of Function Mapping and how it enables you to understand problems 'at a glance'
    • Learn the power of Oxford TRIZ in solving a complex innovation challenge in a very short time-frame
    • Learn how Mars implemented their ultimate packaging solution on an industrial scale for the mass market 
    • Download the case study using the form below

    Please note this case study was written in 2005.

    Oxford Creativity 007 copy

    Download the Case Study Here