Lilly Haines-Gadd

Lilly Haines-Gadd
Lilly was Oxford Creativity's Managing Director until 2018, she is also the author of 'TRIZ for Dummies', an easy-to-read introduction to TRIZ and part of Wiley’s successful 'For Dummies' series.

Recent Posts

Six reasons why Brainstorming won't Always Solve your Problems - but TRIZ will


Posted by Lilly Haines-Gadd on 24 Jul 2019 In TRIZ, Problem Solving, Brainstorming

Although brainstorming can and often does come up with the solution to a problem, it cannot be relied upon to either consistently deliver, or come up with the best solution for the problem. Therefore, in order to be absolutely confident that you will always be able to solve your complex problems, it is essential to implement a systematic problem solving approach - such as TRIZ.


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Brexit: Can TRIZ Provide a Satisfactory Outcome for Everyone?


Posted by Lilly Haines-Gadd on 14 Mar 2019 In

Can we solve the contradiction of leaving and not leaving?

It’s a terrifying time to be British. 

History was made on 23 June 2016 as the referendum on Britian leaving the European Union (EU) returned a majority vote for leaving. 

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