ingenious Thinking!

This hands-on, fun 'TRIZ for Dummies' workshop teaches powerful TRIZ thinking tools and systematic processes to help you think like a genius; quickly and correctly identify where you want to get to and see new routes forward. 

Facilitating TRIZ innovation workshops

Think Like a Genius: 'TRIZ for Dummies' workshop

Learn how to:

  • Think clearly
  • Do more with less
  • Plan for the future
  • Generate innovative new ideas on demand
  • Get to the heart of messy, complex problems
  • Manage people and projects in uncertain times

This intense, hands-on, fun workshop will teach you the powerful TRIZ thinking tools and systematic processes to help you think like a genius. TRIZ offers step-by-step processes to help you step through the most difficult, complex problems, understanding the current situation with great clarity; you quickly and correctly identify where you want to get to and see new routes forward. TRIZ subdues complexity, keeping detail in its place.

The logical TRIZ approaches come from the analysis of the most inventive and creative engineering thinking: allowing anyone to replicate this clever thought processes. “TRIZ for Dummies” offers practical tools and new approaches that work on any kind of problem including management problems, personal development, marketing, continuous improvement, science, project planning, healthcare, social care...and more!


On 'TRIZ for Dummies' workshop you will learn simple processes for thinking clearly, understanding all requirements and uncovering and defining problems. What is unique in TRIZ is that once you have well-defined problems you are directed towards conceptual solutions: TRIZ has distilled the essence of the most challenging problems and successful, inventive solutions to these problems. You will learn how to apply these clever solutions as metaphorical triggers to generate new ideas, to find practical, innovative solutions to your most pressing problems.

Who should attend? 

  • Managers
  • Continuous improvement experts
  • Civil servants
  • Marketeers
  • HR professionals
  • Sales people
  • Sales managers
  • Knowledge managers

  • Consultants
  • Ecologists
  • Consultants
  • Psychologists
  • Doctors and other healthcare professionals
  • Coaches
  • Financial services
  • Software developers

Price includes all meals and refreshments, including a team dinner, all course materials and all delegates receive a copy of 'TRIZ for Dummies' by Lilly Haines-Gadd (RRP £21.99). 

TRIZ for Dummies booking forms.


“I've learned a lot by this book. The ORIGINAL TRIZ book is so technical that my friend who has a Ph.D. in physics even struggled to understand it. This book puts everything in non-technical terms so everyone can understand it.”   
- 10 July 2016,

"TRIZ has been massively developed and extended … this 'For Dummies' book is a sign that it has matured to a stage where the theory can be readily applied outside engineering - that it is becoming more mainstream.”
- Professional Engineering “Book of the Month” May 2016

“Right or wrong, TRIZ has the reputation of being difficult to use. This book does an excellent job of both introducing the reader to this powerful set of tools and demystifying their use. If you're a fan of problem-solving methodology and don't know TRIZ, you've just found the best place to start.”
- June 19, 2016,

more reviews >> 

TRIZ for Dummies

Where to next?

Oxford Creativity

The Team

Oxford Creativity

Why Use Us

Oxford Creativity