Oxford Creativity will show you how to be innovative and solve your problems systematically with TRIZ. We will help you nurture, develop and sustain a culture of creative innovation within yourself and your organisation.
Begin your TRIZ journey using these free resources:
This fast-paced and fun on-demand webinar gives a brief introduction to the TRIZ tools and processes for innovative problem solving.
Register NowA Team TRIZ workshop ensured this Ambulance Service sold their bid on benefits and not price. Despite higher costs, the Oxford TRIZ Ideality tool revealed how their service offered many more benefits than the cheaper taxi service alternative.
Oxford Creativity's Team TRIZ workshop helped the Friends society of a UK Cathedral understand both what they wanted, and how to plan their future.
National Highways achieved dramatic cost savings when their TRIZ team in Bristol invented a £50,000 solution to a problem they had a £10 million budget to solve.
Even with complex technical problems, Oxford TRIZ tools works fast and efficiently. Read how RSRL used Oxford TRIZ to improve their estimating process for the clean-up of contamination and revise the process for estimating nuclear de-commissioning.
Oxford Creativity are often asked if Oxford TRIZ can be used for software problems - the answer is yes! Find out how we use Oxford TRIZ to solve software problems using general examples to maintain confidentiality.
Learn how brothers Diogo and Bernardo Pestana Campos used Oxford TRIZ principles to design the ideal adjustable portable desk, enabling a comfortable working posture anywhere and how they used Oxford TRIZ to get everything they wanted from the design.
How the Bradford University Engineering Department used Oxford TRIZ problem solving techniques to attract talented local students, plus why Engineers need Oxford TRIZ.
Oxford Creativity has worked with BAE teams on many submarine problems. In this case study two TRIZ Champions from BAE explain how Oxford TRIZ helped them best frame challenges and plan the way forward.
Learn how Mars used Oxford TRIZ, Function Mapping and TRIZ Trimming prompts to cleverly improve the opening of their bitesized packaging, saving money and becoming more sustainable.
Find out how Oxford Creativity and TRIZ helped Sanofi implement Sustainable Innovation and achieve extraordinary revenue growth.
Find out how BAE Systems used Oxford TRIZ Problem Solving Sessions to better understand and implement BAE's new role providing maintenance through the life of military aircraft.
Find out how Oxford Creativity and TRIZ helped this company implement Sustainable Innovation, improving their existing product whilst cutting manufacturing costs by 50%.
Learn how Highways England and A-one+ used Oxford TRIZ to complement their LEAN successes, by solving three complex problems in just three-days.
BAE Systems have been using TRIZ for over 20 years. This case study examines the challenges of embedding TRIZ in a global company and how to overcome them.
When Buckinghamshire County Council faced budget cuts they planned on axing the Legal and Democratic Services and outsourcing their work, until the LDS called in Oxford Creativity. Find out how using Oxford TRIZ the department were able to not just save money and their jobs, but make a profit.
Dr. Heather Kitts, Head of Business Application and Data Architecture for IT Services at the University of Oxford tells us how she successfully introduced Oxford TRIZ to her team as 'a common language and a shared set of tools'.
Karen Gadd tells us about one of her favourite problem solving experiences. Ceres Power were stuck on a problem so urgent that work started over the Easter Holiday.
Dr. Ellen Domb: 1946-2025. Engineer, TRIZ Pioneer and Teacher.
"apply TRIZ’s Trends of Evolution to guide the software developer to evolve their systems. We also present the case of a real software system that has evolved accordingly and to which the evolution roadmap has been planned"
"...The TRIZ techniques of the 'nine-boxes' and Separation Principles for the resolution of Physical Contradictions are simple, yet powerful, tools..."
TRIZ - essential to anyone using Root Cause Analysis (RCA) Toolkits. Read about the Oxford TRIZ approach to uncovering causes of problems and support RCA, summarised as a 10-step process.
"...TRIZ is not based upon completely novel ways of solving problems, but instead it works by taking existing methods and techniques... making them accessible and usable to all problem solvers..."
"...TRIZ offers new and different tools which complete all other better-known toolkits especially in situations for which LEAN was never developed. Oxford TRIZ offers a structured approach to find new and pragmatic solutions taking teams far beyond random brainstorming..."
"...As an advocate of the TRIZ toolkit (which offers systematic innovation and problem solving) I was intrigued whether the TRIZ processes could be embedded into company systems in a similar way to quality processes..."
Read Karen Gadd's keynote speech from a conference in 2016 to learn the three basic approaches which have delivered fast TRIZ successes over Karen's 28 year journey with TRIZ and Oxford TRIZ.
Learn about the power of TRIZ TRIMMING in this webinar. Find out how you can use available resources to make intelligent choices and solve problems.
An introduction to the unique Oxford TRIZ tools and processes used to achieve innovation. Find out how to use Oxford TRIZ to develop Genius Muscle Memory, build innovative cultural practices and come together for innovation.
Watch Karen Gadd's keynote speech for EuroNorth Innovate. Learn why innovation is not always a good thing and how to tell the difference between good and bad innovation.
This detailed webinar shows how Oxford TRIZ tools are uniquely suited to stimulating innovation, strong IP and for creating and protecting patents.
This 45 minute webinar addresses the issue of gender imbalance in technical industries like engineering and showcases some examples of how Oxford TRIZ can help.
This webinar explains how Oxford TRIZ shows clever people how to solve tough problems fast. Developing a clear path to follow both individuals and teams can hit the ground running to 'Think Like a Genius' using Oxford TRIZ for problem solving in challenging situations.
TRIZ is unique in that it is based upon patent analysis. In this webinar, we introduce the Oxford TRIZ tools which are perfectly suited to circumvent and strengthen patents and enhance innovation.
This webinar reveals how the Oxford TRIZ tools offer practical ways to increase sustainability and reduce our harmful impacts on the environment through sustainable design and relevant innovation.
Find out what Oxford TRIZ adds to Root Cause Analysis and other toolkits. RCA without Oxford TRIZ generally tracks causes or predicts problems or failures but does not solve problems. See how Oxford TRIZ takes us beyond brainstorming to the best answers.
This webinar shows how the power of classical TRIZ is harnessed into fast, structured innovation with Oxford TRIZ and how its tools enhance other toolkits, for both management and technical problems.
The logic and rigour of TRIZ is powerfully exploited by many engaged in the development and application of software - from cyber security to new apps. We show TRIZ systematic processes and approaches ensure that solutions accurately meet requirements.
Karen Gadd explains the problems TRIZ solves to Peter Childs.
Oxford Creativity Ltd, Reg No. 03850535
Copyright 2026