What is TRIZ?

TRIZ is a systematic approach for understanding and solving any problem, boosting brain power and creativity, and ensuring innovation.

free introduction to triz Webinar

Tell me about TRIZ

This 3 minute video - with French, German and Italian subtitles available - covers TRIZ origins, purpose and power. Plus, how Oxford TRIZ simplifies the process while retaining all its logic, rigour, and unique tools for innovation, genius thinking and problem solving.

The Origins of TRIZ

Beginning in 1946 and still evolving, TRIZ was developed by the Soviet inventor Genrich Altshuller and his colleagues. TRIZ in Russian = Teoriya Resheniya Izobretatelskikh Zadatch or in English, The Theory of Inventive Problem Solving. Years of Russian research into patents uncovered that there are only 100 known solutions to fundamental problems and made them universally available in three TRIZ solution lists and the Effects Database.

Through enabling clear thinking and the generation of innovative ideas, TRIZ helps you to find an ideal solution without the need for compromise. However it is not a Theory - it is a big toolkit consisting of many simple tools - most are easy to learn and immediately apply to problems. This amazing capability helps us tackle any problem or challenge even when we face difficult, intractable or apparently impossible situations.

TRIZ helps us keep detail in its place, to see the big picture and avoid getting tripped up with irrelevance, waylaid by trivial issues or seduced by premature solutions. It works alongside and supports other toolkits, and is particularly powerful for getting teams to work together to understand problems effectively, collectively generate ideas and innovate.

The Benefits of Oxford TRIZ

Developed by Oxford Creativity, Oxford TRIZ™ is simpler than standard or classic TRIZ. Its tools and processes are faster to learn and easier to apply. Oxford TRIZ is true to classic TRIZ (neither adding nor removing anything) but it delivers:

Simpler to learn and apply than Classic TRIZ

Step-by-step processes for applying TRIZ tools and toolkits

'At a glance' understanding, supported by our hallmark commissioned cartoons from Clive Goddard

Our TRIZ Experts make every session effective, efficient and fun, creating happy and productive teams

...where other toolkits and brainstorming fall short

0720 I Paintrollers_panel

Oxford Creativity 008 copy

ideas 4_panel

Oxford Creativity 098 copy

Toolkits light_panel

Testimonials

Very impressed with how Oxford Creativity has been able to create a methodology for applying TRIZ that can be widely used.

I have learnt new and powerful ways of looking at problems differently to come up with new and viable solutions. It is a toolset that I think all engineers would find useful.

Michelle
Chartered (Aeronautical) Engineer

I now see how simple it all is ....with Oxford TRIZ I can always deliver TRIZ problem solving.

Featured

Altschuller-1

Article

History of TRIZ

Read this detailed history of TRIZ, its extraordinary origins in the patent office of Baku, Azerbaijan, where Genrich Altshuller began to notice how frequently inventors duplicate each other’s work as they unknowingly reinvent the wheel...

Read more

More Resources

if-at-first-2

Case Studies

Read about the problems Oxford Creativity has solved for our customers in the full library of Oxford Creativity case studies.

Introduction to TRIZ Webinar

Introduction to TRIZ Webinar

Karen Gadd explains in detail the tools and processes of this powerful toolkit in this free live webinar.