How do you measure success?

The Marilyn Monroe phenomenon contributed to one of the most successful adverts ever- the Clairol blonde campaign. This resulted in 40% of women in the USA bleaching their hair. If there was an equivalent engineers’ ultimate advert for TRIZ and most adopted it, the world would positively transform. TRIZ remains less famous than other toolkits despite its power for creativity, to boost brain power, help solve any problem and create innovative teams. Oxford Creativity’s triumphs with Oxford TRIZ have not led to 2 out of 5 engineers becoming TRIZ experts, and every TRIZ company in the world has found it a tough sell. It is only famous in Ukraine with over 60,000 TRIZ practitioners which may explain their resilient brilliance.

What are Contradictions?

Some problems are easy to solve especially if we want just one thing. Contradictions occur when the two connected things are in conflict, and to get both we need a different logic. One TRIZ Rule is never compromise but get everything you want; this means solving (not fudging) contradictions to deliver clever, cost effective answers. Most people are flabbergasted to discover that the world knows just 40 ways to resolve any contradiction, the TRIZ Inventive Principles (40 TIPS),
and wish they had always known of their logic and power.

In this article, I discuss how to quickly and simply resolve any contradiction to find the best solutions to your problems without compromise.

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Fundamental Problem Solving

Learn the practical TRIZ concepts, tools and techniques in just 10 hours, over 5 days. This online Fundamental Problem Solving course offers beginners and novices an efficient and proven route to TRIZ competency and includes our comprehensive eLearning package, for reinforcement and revision at your own pace and in your own time. Complete this course to achieve TRIZ level 1.

When: 6^th - 10^th July 2026

Where: Online

Cost: £850 (net VAT)

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Live Webinar: Oxford TRIZ & RCA & Other Toolkits

Add Oxford TRIZ to your RCA (Root Cause Analysis) Toolkits to identify all
problem causes faster, and to logically locate the strongest solutions. Non TRIZ toolkits may generally help to track causes or predict problems or failures, but do not solve problems – that is left to a combination of team wisdom, experience brainstorming and luck. Go straight to the heart of the problem with TRIZ, avoiding the risk of the delays, dead-ends and random failures from RCA methods. Register
to join me for this free live webinar to learn how Oxford TRIZ takes us beyond brainstorming to the best answers. Read my article on the subject here.

When: Wednesday 15^th July 10:30am (UK Time)

Where: Online

Cost: Free

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Quality & Innovation - Do they need TRIZ? 

As a long-time TRIZ advocate Andrew Martin wanted to explore the tensions between quality and innovation and whether these processes needed TRIZ. In this article, Andrew discusses the tensions between the cultures of ‘quality’ and ‘innovation’ and argues that there is no inherent contradiction between quality and innovation.

On the contrary, he suggests that a highly controlled, systematic and regulated working environment can be used to support and enhance a culture of innovation. Instead of a creativity blocker, it can be a creativity enabler, leading to more innovation rather than less.

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